Simplifire 30" Built-in Electric Fireplace

Looking for the traditional look of a fireplace, without the lengthy process of installing a gas fireplace? The Simplifire Built-in Electric Fireplace is the answer. Featuring a detailed masonry-style interior, textured log set, and four different flame intensities, the Simplifire Built-in is a sight to behold; you can even enjoy the ambiance with or without the heat!